Scott Antony describes dual transformation as “the process by which a company becomes the next version of itself”. This concept is described in the book Dual Transformation: How to Reposition Today’s Business While Creating the Future which was co-authored by Scott, Clark G. Gilbert and Mark W. Johnson.
This book has a fairly straight-forward premise – that two types of transformation are required in order that businesses do not suffer from disruption. The authors introduce their book in the following way:
Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created. Continue reading “Dual Transformation – Multi-Million Lessons from the Internet’s First Wave”