We are now discovering which businesses truly have soul

For the entire global human population, these last few weeks have been frightening, stressful, challenging, worrying, demanding, and for many thousands of families, tragic. For those millions of us who are in a position to be able to do so, our lives have been dramatically curtailed through lockdown, while many millions more are still working in either essential services, or having to work in order to be able to contiue paying their bills and feeding their families.

The political leadership of different counntries have reacted and responded in many different ways, either helping to mitigate against the worst impact of Covid-19, or in other instances placed more people in danger through delayed or inadequate responses. With many countries therefore experiencing a void in collective help and support, businesses and organisations have been stepping in to help their customers, clients, worksforces and communities.

What we have been discovering in this trategy is therefore which organisations and businesses truly have soul. Which ones are more focused on sales and profit at any cost, and which ones are acting with humanity, understanding that their success can only come from the collective efforts of their people, and from serving their communities from which their livelihoods come from. Continue reading “We are now discovering which businesses truly have soul”