A New Purpose for Communication in Advertising

Thomas Kolster describes himself as an “ex-advertising guy and a man on a mission” and that mission has been to turn advertising into a force for good. Describing this mission as Goodvertising, Thomas hopes to see brands develop a much bigger vision where they start to solve some of society’s biggest problems as opposed to creating false desires.

Maria and I first met Thomas at Sustainable Brands London in 2014, and it has been a pleasure to watch Thomas relentlessly taking his message around the world. It was therefore great to be able to catch up with Thomas again at Sustainable Brands Bangkok where he spoke about purpose in communication and advertising. Continue reading “A New Purpose for Communication in Advertising”