Corporate Identity and the Sonic Dimension of Soul

For a long time much of the music in corporate videos has irked me, especially that music found in videos explaining the nature of new startups. Much of the music all seemed to be very much of the same genre, with an inability to differentiate between soundtracks.

Today I found this really interesting fifteen-minute video essay on this theme, and liking it so much I thought it would be really worth a share. Continue reading “Corporate Identity and the Sonic Dimension of Soul”

The Magic of a Great Performance

Great actors plunge themselves into a role and give their all to achieve a great performance, but we cannot expect our service to be experienced as a great play if those responsible for that service, in any part of the organisation, are not moved by the purpose.

Soulfulness is wholeness, and it is only when all the parts of a product, service, organisation, brand and purpose fully belong together that we are able to create a customer experience with soul. The magic truly begins when everyone in a business, organisation, network or ecosystem become like great actors who allow themselves to be performed by the play, and the magic is experienced by customers when a brand, purpose and values start to play us. Continue reading “The Magic of a Great Performance”