Laces win PremioEco Sustainability Award: An Extended Case Study

Laces is a Brazilian network of hair spas based in São Paulo which was created with the mission of promoting the natural health of hair. Their visionary approach to natural and organic hair care has resulted in an approach to the design of hair salons and a customer experience which is so exceptional that Maria and I decided to include an interview with Cris Dios, the founder of Laces, for Customer Experiences with Soul.

Credit: Vogue

It is therefore fantastic to be able to announce that last night Laces won the highly prestigious Premio Eco® award, the most highly-regarded sustainability award in Brazil, which is organised by Amcham, the American Chamber of Commerce and the newspaper Estadão.

Launched by Amcham in 1982, the Premio Eco® Award was a pioneer in recognising companies which adopted socially responsible practices, leading to a rich reflection on sustainable business development in Brazil. The award was created with the purpose of making it an instrument of corporate commitment to social development. Continue reading “Laces win PremioEco Sustainability Award: An Extended Case Study”

Soul in the Expression of Service, Design and Beauty

Maria and I have just arrived back from Argentina where we were giving a presentation at Sustainable Brands Buenos Aires about both Customer Experiences with Soul and our first book Holonomics: Business Where People and Planet Matter. It was a very deep talk, examining wholeness in our lived experience, and then introducing the holonomic circle, our new tool which is helping brands and organisations design customer experiences which fully articulate soul. Continue reading “Soul in the Expression of Service, Design and Beauty”