The Launch of Bioma Laces

In Customer Experiences with Soul Maria and I interview Cris Dios, the Brazilian cosmetologist and entrepreneur who for thirty years has been championing natural hair care and the concept of slow beauty in Brazil, first in 1987 with the opening of the first Laces and Hair beauty salon, and then more recently with the launch of Cris Dios Organics, her line of natural hair care products.

Today sees the opening of Laces and Hair’s new hair spa, Bioma Laces, which has been constructed inside the Villa Lobos shopping centre, situated next to Villa Lobos park, one of the major recreational parks in São Paulo. Continue reading “The Launch of Bioma Laces”

Slow Beauty in Brazil

Following a five year search for more sustainable and healthy hair care solutions, this month Cris Dios, cosmetologist and co-founder of Laces and Hair, recently launched Brazil’s first range of 100% natural hair colour solutions.

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As well as nourishing hair fibres without fading them, they are also an excellent solution for people who suffer allergic reactions to products containing chemicals. I recently had the chance to speak in depth with Cris about both the importance of these new products, how they are a part of a more systemic solution within a wider ecosystem, and also how her approach to beauty epitomises our concept of Customer Experiences with Soul. Continue reading “Slow Beauty in Brazil”