Fuji Xerox and The Trinity of Authenticity

In our presentation at Sustainable Brands Bangkok in October 2016 we talked about BrewDog co-founder James Watt’s notion that Internal now equals External and we also explained The Trinity of Authenticity, a key concept for sustainable brands which lies at the very centre of The Holonomic Circle, our new tool we created which has been designed to help organisations develop customer experiences with soul. Continue reading “Fuji Xerox and The Trinity of Authenticity”