The most innovative people are creative people who understand the limitations of existing paradigms. They are able to break free from the cultural and societal constraints which can limit our thinking, resulting in an ability to conceive of new ideas, new services, whole new ways of being for their organisations.
They have a high degree of empathy, they have an ability to understand the views and perspectives of other people from radically different backgrounds to their own, and can naturally develop customer experiences with soul. So the question is how can we too break free from existing paradigms to become more innovative and creative?
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