In Customer Experiences with Soul Maria and I write about the artwork of The Glasgow Boys, an informal group of young artists that emerged in the nineteenth century. Two members of the group which we particularly focus on are George Henry (1858-1943) and Edward Atkinson Hornel (1864-1933), writing about their dramatic painting The Druids: Bringing in the Mistletoe.
We start Customer Experiences with Soul with a look at the meaning of the word ‘soul’ in business. We close chapter one with the following remarks:
One of the greatest challenges for any company wishing to grow is the continued nurturing of its soul, the very reason for its early success. In chapter four therefore we look at how BrewDog recognised this very issue and sought to capture more formally the essence of their being in their Be More BrewDog charter.
Continue reading “BrewDog head back to basics with new marketing campaign”
The ever evolving business marketing narrative…
I have recently come across Nio as a company that is looking to give Tesla some competition in the electric car space.
Continue reading “Guest Article: Jason Grant on Being and Design”
Last week Maria and I were invited to be part of the Vototalks Festival. In our talk we discuss our Customer Experiences with Soul framework and how it can facilitate the expansion of consciousness inside organisations. Continue reading “Customer Experiences with Soul at Vototalks Digital Festival”
When Maria and I published Customer Experiences with Soul we knew that a few people may well question the book’s somewhat confident subtitle – A New Era in Design.
But why did we really choose the subtitle we did? Continue reading “Why A new Era in Design?”
The inspiration for this article came to me while thinking that I may need to explain the sudden deluge of Fantasy Football (#FPL) tweets to those who follow me on Twitter. The reason is that the vast majority of people who are following me are unlikely to be fantasy football fans, and have other interests such as design, customer experience, Holonomics – those kinds of things.
But I really feel that this incredibly absorbing, exciting, frustrating, and at times hilarious game justifies an article not just for my Twitter followers, but to all of you who may not have experienced the highs and lows of this amazing game, and also just how many lessons it can teach us. Continue reading “Why I love Premier League Fantasy Football”
It was fantastic to hear today from Jason Grant, CEO of Integral and Flexwebs, who discussed Customer Experiences with Soul recently at the ACE! conference on UX and Design. Continue reading “Who here has heard the word ‘soul’ in a UX context?”
