Holonomics, in partnership with Academia Votorantim, are pleased to announce that our Customer Experiences with Soul course will be offered to professionals from organisations outside of the group for the first time. Continue reading “Holonomics announce new Customer Experiences with Soul course with Academia Votorantim”
Teresa Akers is a multidisciplinary designer, artist, and culture-maker, focused on realizing dreams into built products, experiences, and environments. Her practice “dances between paper space, digital space, and physical space to bring to bear highest expressions of purpose, giving impact-oriented ventures an edge in the burgeoning new experience economy”.
Theresa’s professional investigations into built and virtual environment center on how spaces, products, and environments tell stories. This experience allows her to apply systems level perspectives on providing a coherent, synchronous relationship between the mission of organisations and how they are expressed – through company culture all the way through to their product and service offerings.
For this reason it has been a huge pleasure to have been one of Theresa’s masters degree thesis supervisors for her course on Sustainable Design at Minneapolis College of Art and Design (MCAD). Continue reading “Artists and Phenomenologies of Climate Change: A Community Proposal”
Sustentare Escola de Negócios
Rua Coronel Santiago, 400
Anita Garibaldi, Joinville – SC
CEP: 89203-560
Telefone: (47) 3026 4950
O Seminário International “Customer Experiences With Soul”, que será apresentado pelos professores Maria Moraes Robinson e Simon Robinson, tem por objetivo trazer para os participantes um novo olhar sobre seus negócios e sua atuação, ampliando a forma como relacionam com suas partes interessadas, sendo, assim, capazes de, a partir de um propósito claro e autêntico, criarem uma marca sustentável, inovadora e realmente centrada em oferecer a melhor e mais significativa experiência a seus clientes. Continue reading “Seminário Internacional aborda práticas para oferecer melhor experiência aos clientes”
In 1995 I published my first paper on customer experience design in the journal Human-Computer Interaction. Titled Delivering Competitive Edge, discussing the way in which usability could give competitive edge to products, services and companies by developing closer collaborations between human factors and marketing practitioners.
We discussed how user-centred design practices could complement those in marketing, explaining how our Human Factors department had:
…adopted an approach we call ‘designing the customer experience’. At its heart was a programme of research into human needs. By bringing together Marketing and Human Factors with more radical perspectives such as semiotics and anthropology, creative and visualisation skills, and rapid technological advances, we have generated an environment for user-centred innovation.
The subtitle of Customer Experiences with Soul is A New Era in Design. There are a number of aspects of our approach which I have never seen in any other book on customer experience design, the main ones being universal human values, the transition of consciousness, collaboration vs ‘knotworks’, an extensive range of Brazilian case studies and Latin American culture, a focus on being, and finally the development of a new design tool we call the holonomic circle which is based on the philosophical practices of phenomenology and hermeneutics. Continue reading “Deepening our Approach to Customer Experience Design and Design Thinking”
The biggest news in the burger world this week was the Andy Warhol advert which Burger King aired during this year’s Superbowl.
If you have not seen it, here is the original documentary footage which was edited down to the 30-second clip. It comes from the Danish filmmaker Jorgen Leth who recorded Warhol in 1981 for his art movie “66 Scenes from America” which was filmed. Continue reading “#EATLIKESIMONANDMARIA”
In Customer Experiences with Soul Maria and I write about the artwork of The Glasgow Boys, an informal group of young artists that emerged in the nineteenth century. Two members of the group which we particularly focus on are George Henry (1858-1943) and Edward Atkinson Hornel (1864-1933), writing about their dramatic painting The Druids: Bringing in the Mistletoe.
We start Customer Experiences with Soul with a look at the meaning of the word ‘soul’ in business. We close chapter one with the following remarks:
One of the greatest challenges for any company wishing to grow is the continued nurturing of its soul, the very reason for its early success. In chapter four therefore we look at how BrewDog recognised this very issue and sought to capture more formally the essence of their being in their Be More BrewDog charter.
Continue reading “BrewDog head back to basics with new marketing campaign”
