The inspiration for this article came to me while thinking that I may need to explain the sudden deluge of Fantasy Football (#FPL) tweets to those who follow me on Twitter. The reason is that the vast majority of people who are following me are unlikely to be fantasy football fans, and have other interests such as design, customer experience, Holonomics – those kinds of things.
But I really feel that this incredibly absorbing, exciting, frustrating, and at times hilarious game justifies an article not just for my Twitter followers, but to all of you who may not have experienced the highs and lows of this amazing game, and also just how many lessons it can teach us. Continue reading “Why I love Premier League Fantasy Football”→
Authors Simon Robinson and Maria Moraes Robinson return to Sustentare Business School this month where they will be discussing insights from their book Customer Experiences with Soul: A New Era in Design at the Sustentare International Seminar.
In Customer Experiences with Soul Maria and I provide an in-depth look at Scottish brewery BrewDog. Co-founder James Watt gave us permission to include the BrewDog charter, which he wrote along with many of the most senior and long-standing members of the business to encapsulate the essence of BrewDog.
BrewDog was growing in size, and so the manifesto was written to help those working for the company understand easily mission, the vision, the values and ultimately, the very being of BrewDog.
A very interesting question was raised today in a Facebook service design group in which the following question was asked:
I’m new to UX Research and I would need your help to clarify something for me.
I imagine this question is often asked but: What is the difference between Design Thinking (DT) and Human-Centered Design (HCD)?
The line between those two is very blurry but I would say that HCD places the user at the center whereas for DT, instead of placing the user at the center like in HCD, DT brings together what is desirable from a human point of view with what is technologically feasible and economically viable.
I see a lot of people using Design Thinking and HCD interchangeably, which confuses me because if these 2 terms exist it is because they do not mean the same thing even though they are related.
Or did I get all wrong? Correct me if that’s the case.