Customer Experiences with Soul now available on Kindle

One of the major insights from our new book Customer Experiences with Soul: A New Era in Design is that you do not so much design the customer experience, it is more that you are your customer experience, and so if you wish to develop customer experiences with soul, you first have to embark on the journey of the transition of consciousness. Continue reading “Customer Experiences with Soul now available on Kindle”

The Time is Now for a more Soulful Way of Business

Customer experience design is the forgotten dimension of sustainability. We need to transcend what have now become well-defined approaches and definitions of customer experience, to help companies understand why their offerings are no longer resonating with people, and how to develop a profound understanding of the lived experience of every single person whose lives our organisations touch. This understanding is just as applicable to those businesses and organisations developing sustainable products, services, technologies and initiatives.

Around the world there is a growing awareness of the destructive nature of current economic paradigms based on fragmentation, where powerful nations aim to dominate weaker nations rich in natural resources. The most enlightened businesses are now transforming their life-destroying business models to ones which are life-enhancing and which regenerate natural ecosystems and local economies. By shifting our focus into a more soulful way of being we can radically transform the attention of business from a focus on interactions that individual people have with products and services, to the quality of experience of communities and the richness of the quality of their lives. Continue reading “The Time is Now for a more Soulful Way of Business”

Exploring Customer Experiences with Soul – The Full Bibliography

Customer Experiences with Soul is a very different kind of book to those previously written about customer experience design. I thought that I would share the full bibliography and explain a little more about what is inside, how our book can be used to inspire and instigate change in businesses and organisations, and how we are implementing our new tool ‘the holonomic circle’ with clients.

While other books have been excellent at talking about the tools and techniques such as customer journey mapping, almost none have gone behind these tools and techniques to look at what really is needed from leaders to engage whole organisations and place the customer experience within a wider context of purpose, values and also personal transformation. Continue reading “Exploring Customer Experiences with Soul – The Full Bibliography”

Who is in our Book?

Work on Customer Experiences with Soul began in 2014 when we started to record in-depth interviews with visionary business leaders, designers, activists and entrepreneurs who in one way or another expressed our Holonomics approach, the values, the way of seeing and the design and implementation of systemic solutions.

The interviews were wide-ranging and absolutely fascinating, and I would like to introduce you to those people who kindly gave us their time and shared their thinking for our book. Continue reading “Who is in our Book?”