Simon Robinson is the co-founder and CEO Worldwide of Holonomics and the co-author of the books Customer Experiences with Soul: A New Era in Design and Holonomics: Business Where People and Planet Matter. He began his career at BT Laboratories (British Telecom) in ergonomics and human factors, responsible for the user interfaces and the customer experience of fixed and mobile consumer products. In 1995 he and his colleagues created the concepts ‘designing the customer experience’ which brought together user-centred design and marketing into a single process. He is a Harvard Business Review author, a member of the Strongly Sustainable Business Model Group at OCAD University, Toronto, and editor of the blog http://www.transitionconsciousness.org.
Founded in 1998, Locaweb is one of Brazil’s largest internet service providers offering a wide range of products and services, including e-commerce and internet marketing platforms. As well as organic growth, they also acquired a number of companies including FBits and Tray, two complementary e-commerce businesses, allowing Locaweb to become one of the most important technology groups in Brazil.
As most of you will have seen, I have been writing recently about BrewDog on both my blog and for Sustainable Brands. Maria and I include BrewDog as one of our cast studies in our book, and this month you now have the chance to really experience BrewDog at one of their bars, both in the UK and around the world.
BrewDog have announced that they are organising the largest round of drinks in the world – one million in fact. If you click here, you can claim your voucher for a pint of their flagship beers, Punk IPA.
Of course age restrictions and a few other conditions apply, so please do read these carefully.
I first heard of Dear Green coffee roasters a couple of years ago when Scottish brewery BrewDog announced that they had selected Dear Green as their suppliers of coffee to their UK bars. As BrewDog mentioned in their announcement, the attitude towards uncompromising quality was a key deciding factor:
As advocates for amazing coffee in our bars, we only want to work with the very best in the business. We are bringing the same attitude to our coffee as we do our craft beer, so fostering relationships with those at the cutting edge is essential. From the La Marzocco espresso machines even down to the Inker cups that we use – everything is dialled in so that when you order up a macchiato or an Aeropress, you know you’re getting the very best.
In this video I introduce the painting The Druids: Bringing in the Mistletoe by George Henry (1858–1943) and Edward Atkinson Hornel (1864–1933). This is my favourite painting and one which we write about in Customer Experiences with Soul when discussing beauty and design.
Laces is a Brazilian network of hair spas based in São Paulo which was created with the mission of promoting the natural health of hair. Their visionary approach to natural and organic hair care has resulted in an approach to the design of hair salons and a customer experience which is so exceptional that Maria and I decided to include an interview with Cris Dios, the founder of Laces, for Customer Experiences with Soul.
It is therefore fantastic to be able to announce that last night Laces won the highly prestigious Premio Eco® award, the most highly-regarded sustainability award in Brazil, which is organised by Amcham, the American Chamber of Commerce and the newspaper Estadão.
Now that our book has been out for a few months it has been great for Maria and I to receive messages from many people who have read our book. We have had requests to work with our framework and how we are making our material available.
I am therefore pleased to share with you our two slide decks which are based on the various workshops and presentations we have been giving these last couple of months. The slides are downloadable in PDF, and can be used for those of you who may wish to run discussion groups or presentations introducing our framework. We have also included the Flourishing Business Canvas and the transition and evolution from the business model canvas. Continue reading “Customer Experiences with Soul English and Portuguese Slide Decks Now Available”→
On Tuesday Maria and I had the pleasure of running our first Customer Experiences with Soul course in São Paulo, together in partnership with Aquarela Content Bureau and JK Iguatemi. With a wide range of attendees from many different industries, both B2C and B2B, the conversations were really interesting in terms of finding out at which stage people were at in relation to developing a focus on the customer in their organisations, what the challenges are, and where the opportunities lie for evolving our way of business to become more soulful. Continue reading “Customer Experiences with Soul – The Course”→