Celebrating Locaweb’s 20th Anniversary

Founded in 1998, Locaweb is one of Brazil’s largest internet service providers offering a wide range of products and services, including e-commerce and internet marketing platforms. As well as organic growth, they also acquired a number of companies including FBits and Tray, two complementary e-commerce businesses, allowing Locaweb to become one of the most important technology groups in Brazil.

Locaweb have won numerous awards for their products, services and also working culture, including Best Place to Work, 50 Most Loved Companies, Top 200 Best Technology Company and Top 250 Best Companies in Brazil. Continue reading “Celebrating Locaweb’s 20th Anniversary”

Have a Free Pint on BrewDog

As most of you will have seen, I have been writing recently about BrewDog on both my blog and for Sustainable Brands. Maria and I include BrewDog as one of our cast studies in our book, and this month you now have the chance to really experience BrewDog at one of their bars, both in the UK and around the world.

BrewDog have announced that they are organising the largest round of drinks in the world – one million in fact. If you click here, you can claim your voucher for a pint of their flagship beers, Punk IPA.

Of course age restrictions and a few other conditions apply, so please do read these carefully.

Eglobalis Nominate Customer Experiences with Soul as Top 30 CX Book of 2017

Eglobalis are an international strategy and innovation agency who specialise in customer experience design. headed up by Ricardo Saltz Gulko, the company used co-creation processes along the entire way. Their current customer portfolio includes Samsung, Amdocs, BlackBerry, Orange, Vodafone, HP, Oracle, Ericsson, Redknee, and other global corporations and mid-tier/early-stage businesses. Continue reading “Eglobalis Nominate Customer Experiences with Soul as Top 30 CX Book of 2017”

Customer Experiences with Soul at the RD Summit

It was great this week to receive these official photos from Resultados Digitais of our talk on Customer Experiences with Soul at the RD Summit which took place late last year in Flórianopolis.

It was an honour to be able to share our philosophy, values and customer experience framework at the third-largest marketing summit in the world, and the largest in Latin America.
Continue reading “Customer Experiences with Soul at the RD Summit”

Interview with Lisa Lawson, Founder of Dear Green Coffee Roasters

Credit: BrewDog

I first heard of Dear Green coffee roasters a couple of years ago when Scottish brewery BrewDog announced that they had selected Dear Green as their suppliers of coffee to their UK bars. As BrewDog mentioned in their announcement, the attitude towards uncompromising quality was a key deciding factor:

As advocates for amazing coffee in our bars, we only want to work with the very best in the business. We are bringing the same attitude to our coffee as we do our craft beer, so fostering relationships with those at the cutting edge is essential. From the La Marzocco espresso machines even down to the Inker cups that we use – everything is dialled in so that when you order up a macchiato or an Aeropress, you know you’re getting the very best.

Continue reading “Interview with Lisa Lawson, Founder of Dear Green Coffee Roasters”

Video: Exploring Henry and Hornel’s ‘The Druids – Bringing in the Mistletoe’

In this video I introduce the painting The Druids: Bringing in the Mistletoe by George Henry (1858–1943) and Edward Atkinson Hornel (1864–1933). This is my favourite painting and one which we write about in Customer Experiences with Soul when discussing beauty and design.

Continue reading “Video: Exploring Henry and Hornel’s ‘The Druids – Bringing in the Mistletoe’”

Laces win PremioEco Sustainability Award: An Extended Case Study

Laces is a Brazilian network of hair spas based in São Paulo which was created with the mission of promoting the natural health of hair. Their visionary approach to natural and organic hair care has resulted in an approach to the design of hair salons and a customer experience which is so exceptional that Maria and I decided to include an interview with Cris Dios, the founder of Laces, for Customer Experiences with Soul.

Credit: Vogue

It is therefore fantastic to be able to announce that last night Laces won the highly prestigious Premio Eco® award, the most highly-regarded sustainability award in Brazil, which is organised by Amcham, the American Chamber of Commerce and the newspaper Estadão.

Launched by Amcham in 1982, the Premio Eco® Award was a pioneer in recognising companies which adopted socially responsible practices, leading to a rich reflection on sustainable business development in Brazil. The award was created with the purpose of making it an instrument of corporate commitment to social development. Continue reading “Laces win PremioEco Sustainability Award: An Extended Case Study”

Customer Experiences with Soul English and Portuguese Slide Decks Now Available

Now that our book has been out for a few months it has been great for Maria and I to receive messages from many people who have read our book. We have had requests to work with our framework and how we are making our material available.

I am therefore pleased to share with you our two slide decks which are based on the various workshops and presentations we have been giving these last couple of months. The slides are downloadable in PDF, and can be used for those of you who may wish to run discussion groups or presentations introducing our framework. We have also included the Flourishing Business Canvas and the transition and evolution from the business model canvas. Continue reading “Customer Experiences with Soul English and Portuguese Slide Decks Now Available”

Customer Experiences with Soul – The Course

On Tuesday Maria and I had the pleasure of running our first Customer Experiences with Soul course in São Paulo, together in partnership with Aquarela Content Bureau and JK Iguatemi. With a wide range of attendees from many different industries, both B2C and B2B, the conversations were really interesting in terms of finding out at which stage people were at in relation to developing a focus on the customer in their organisations, what the challenges are, and where the opportunities lie for evolving our way of business to become more soulful. Continue reading “Customer Experiences with Soul – The Course”