Simon Robinson is the co-founder and CEO Worldwide of Holonomics and the co-author of the books Customer Experiences with Soul: A New Era in Design and Holonomics: Business Where People and Planet Matter. He began his career at BT Laboratories (British Telecom) in ergonomics and human factors, responsible for the user interfaces and the customer experience of fixed and mobile consumer products. In 1995 he and his colleagues created the concepts ‘designing the customer experience’ which brought together user-centred design and marketing into a single process. He is a Harvard Business Review author, a member of the Strongly Sustainable Business Model Group at OCAD University, Toronto, and editor of the blog http://www.transitionconsciousness.org.
For the entire global human population, these last few weeks have been frightening, stressful, challenging, worrying, demanding, and for many thousands of families, tragic. For those millions of us who are in a position to be able to do so, our lives have been dramatically curtailed through lockdown, while many millions more are still working in either essential services, or having to work in order to be able to contiue paying their bills and feeding their families.
The political leadership of different counntries have reacted and responded in many different ways, either helping to mitigate against the worst impact of Covid-19, or in other instances placed more people in danger through delayed or inadequate responses. With many countries therefore experiencing a void in collective help and support, businesses and organisations have been stepping in to help their customers, clients, worksforces and communities.
What we have been discovering in this trategy is therefore which organisations and businesses truly have soul. Which ones are more focused on sales and profit at any cost, and which ones are acting with humanity, understanding that their success can only come from the collective efforts of their people, and from serving their communities from which their livelihoods come from. Continue reading “We are now discovering which businesses truly have soul”→
For a long time much of the music in corporate videos has irked me, especially that music found in videos explaining the nature of new startups. Much of the music all seemed to be very much of the same genre, with an inability to differentiate between soundtracks.
The earliest argument in Western philosophy about the essence of nature is the battle between two concepts: BECOMING (that which transforms), defended by Heraclitus, and BEING (what is unchangeable), proposed by Parmenides. As we look at our traditional systems – from nature, through the universe to our organisations – we know that life is in constant motion and transformation. To evolve you have to adapt to change. Such behaviour inspires us and invites us to focus our attention on how we adapt to current management models. Continue reading “Press Release: ‘Augmented Agility’ is the theme of the 2nd edition of Deep Tech Talks”→
In our Customer Experiences with Soul approach, we emphasise three pillars which are critical for an experience to be meaningful: authenticity, systemic vision and universal human values. In other words, the motivation to deliver a meaningful experience must be genuinely and deeply human. And it is always a great satisfaction to be able to see concrete examples of experiences that express these pillars. Continue reading “How to Turn a Problem into an Experience with Soul”→
Teresa Akers is a multidisciplinary designer, artist, and culture-maker, focused on realizing dreams into built products, experiences, and environments. Her practice “dances between paper space, digital space, and physical space to bring to bear highest expressions of purpose, giving impact-oriented ventures an edge in the burgeoning new experience economy”.
Theresa’s professional investigations into built and virtual environment center on how spaces, products, and environments tell stories. This experience allows her to apply systems level perspectives on providing a coherent, synchronous relationship between the mission of organisations and how they are expressed – through company culture all the way through to their product and service offerings.
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O Seminário International “Customer Experiences With Soul”, que será apresentado pelos professores Maria Moraes Robinson e Simon Robinson, tem por objetivo trazer para os participantes um novo olhar sobre seus negócios e sua atuação, ampliando a forma como relacionam com suas partes interessadas, sendo, assim, capazes de, a partir de um propósito claro e autêntico, criarem uma marca sustentável, inovadora e realmente centrada em oferecer a melhor e mais significativa experiência a seus clientes. Continue reading “Seminário Internacional aborda práticas para oferecer melhor experiência aos clientes”→