BrewDog head back to basics with new marketing campaign

We start Customer Experiences with Soul with a look at the meaning of the word ‘soul’ in business. We close chapter one with the following remarks:

One of the greatest challenges for any company wishing to grow is the continued nurturing of its soul, the very reason for its early success. In chapter four therefore we look at how BrewDog recognised this very issue and sought to capture more formally the essence of their being in their Be More BrewDog charter.

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Why I love Premier League Fantasy Football

The inspiration for this article came to me while thinking that I may need to explain the sudden deluge of Fantasy Football (#FPL) tweets to those who follow me on Twitter. The reason is that the vast majority of people who are following me are unlikely to be fantasy football fans, and have other interests such as design, customer experience, Holonomics – those kinds of things.

But I really feel that this incredibly absorbing, exciting, frustrating, and at times hilarious game justifies an article not just for my Twitter followers, but to all of you who may not have experienced the highs and lows of this amazing game, and also just how many lessons it can teach us. Continue reading “Why I love Premier League Fantasy Football”

Press Release: Customer Experiences with Soul at Sustentare Business School

Authors Simon Robinson and Maria Moraes Robinson return to Sustentare Business School this month where they will be discussing insights from their book Customer Experiences with Soul: A New Era in Design at the Sustentare International Seminar.

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