About

#CXWithSoul

This blog is the companion website to the new book Customer Experiences with Soul: A New Era in Design. It provides regular news and features on customer experience design, as well as providing articles, videos and additional material on the case studies and ideas the book introduces.

About the authors

Simon Robinson is the co-founder of Holonomics Education, a consultancy which empowers businesses and organisations through a different way of thinking, by helping them to see and understand whole systems. This allows them to implement great customer experiences, powerful and effective strategies, and develop purposeful, meaningful and sustainable brands.

Simon began his career at BT Laboratories (British Telecom) in ergonomics and human factors, responsible for the design of user interfaces and the customer experience of fixed and mobile consumer products. In 1995 with a number of colleagues he developed an approach ‘designing the customer experience’ which brought together Marketing and Human Factors with more radical perspectives such as semiotics and anthropology, creative and visualisation skills, generating a new approach to user-centred innovation. He is the co-author of Holonomics: Business Where People and Planet Matter, a Harvard Business Review author and editor of the blog www.transitionconsciousness.org.

Maria Moraes Robinson is the co-founder of Holonomics Education and an internationally recognised educator and keynote speaker in strategy, change management, customer experience, human values and the Balanced Scorecard methodology. As a leading business strategist Maria worked personally with Robert Kaplan and David Norton introducing and developing the Balanced Scorecard methodology in Brazil and Latin America across many sectors and industries.

Maria is a published author in Harvard Business Review and is the co-author of the books Holonomics: Business Where People and Planet Matter, Strategy Management: Experiences and Lessons of Brazilian Companies and The Strategic Activist.