Who here has heard the word ‘soul’ in a UX context?

It was fantastic to hear today from Jason Grant, CEO of Integral and Flexwebs, who discussed Customer Experiences with Soul recently at the ACE! conference on UX and Design.

I really like the way he introduced the theme by asking the audience if anyone had come across any mention of soul in the area of user experience design before. You’ll have to watch the presentation to find out how the audience answered.

Jason talks about our book quite early on. It’s a really interesting talk on how he is designing meta design systems, and you can watch it here:

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