Discussing Customer Experiences with Soul

This weekend Maria and I were invited by our friends at Integral, the UK-based consultancy, to talk about Customer Experiences with Soul. The team at Integral also run the Design Thinking for Business discussion group on Facebook, and so many of those who were able to join us live had a design background. You can watch the recording of our talk in the video below.

Throughout our talk we were receiving various questions from the audience, and so you will hear us refer to people and their questions throughout. The team who run Design Thinking for Business – Jason Grant, Diana Mae Fernandez and Anthony Ogley also shared some of our quotes in real-time as Maria and I were speaking. So to give you just a small idea of the essence of our talk, I thought I would share some of these quotes:

“Relationships are becoming better. Businesses are becoming more sustainable. In transitional moment, we must ask a number of questions. We put the problems in a dialogue discussion.”

“It’s describes the qualities of the soul. It has properties that we didn’t see before we let it loose. It does have this dialogue aspect for people to have these different elements.”

“When we only focus on the customer journey, but as designers, we lost the essential essence of the organisation. Which is what (we) refer to as the soul.”

“Only looking at measures that we imagine can be concrete, and what we can control or measure. But what really makes the experience remarkable is the qualitative aspect.”

“Being people into the narrative. Think about the language.”

“What they really mean is not always what they say in public!.”

“IT + HR + Marketing + Comms. This is holonomics and raising human consciousness.”

“Congruence in the realms of intention – action and result are integral to designing.”

“When you have a unified purpose people find new solutions and thinking in new ways – deeper than intellectual.”

“Human warmth – the cure is not only located in the operating room – the cure is everywhere”

We have analyse with a more integrated kind of logical intelligence

“The essential wholeness of the lived experience and the organisation”

“Design Thinking really started to take place. In conjunction with that, customer experience mapping really shows where we need to expand our thinking as designers.”

“The most interesting (and most fundamentally respected) businesses and personalities are also the ones with the strongest and most authentic purposes behind them.”

“If there’s humility and people have the ability to LISTEN, you will have a truly sustainable organisation.”

“When you focus on your mission and purpose, you will see the shift.”

“We gamify meetings. We create one-day experiences, where people are taken to a different reality.”

“Understanding every aspect of what it means to be human.”

“Communication is a key point in our lives. Pay attention to the language we are using. To clarify that we are being understood. Sometimes we think we are communicating, they aren’t understanding what we are trying to say. Therefore, we HAVE to qualify the concept.”

“Beauty shines and illuminates that which is good”

“It’s an incredible time to be part of User Interface Experience!”

‘What makes a game great is that it is an immersive experience.’

“Deconstruct the logic of money first.”

“We have lost sight of being and humanity.”

“What happens when the ideation finishes?”

“HR people have this natural empathy!”

“Full engagement with every single person.”

“Returning the lived experience to people”

“Plato described Being in a non dualist way.”

‘”Transcendental aspects of divinity”

‘We put authenticity before purpose.’

“Always strive for 100% coherence”

“Expanding people’s consciousness.”

“A single soul before this creation”

“It’s about identity and indifference.”

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