In Customer Experiences with Soul, Maria and I explore the culture, values and approach to employee engagement at BrewDog, the cutting-edge Scottish brewery who revolutionised craft beer in the UK. We are therefore pleased to be able to share this story from BrewDog which explores what it is like to work within their supply chain team from many different personal perspectives. Continue reading “Catching up with BrewDog’s Supply Chain Team”
Founded in 1998, Locaweb is one of Brazil’s largest internet service providers offering a wide range of products and services, including e-commerce and internet marketing platforms. As well as organic growth, they also acquired a number of companies including FBits and Tray, two complementary e-commerce businesses, allowing Locaweb to become one of the most important technology groups in Brazil.
Locaweb have won numerous awards for their products, services and also working culture, including Best Place to Work, 50 Most Loved Companies, Top 200 Best Technology Company and Top 250 Best Companies in Brazil. Continue reading “Celebrating Locaweb’s 20th Anniversary”
As most of you will have seen, I have been writing recently about BrewDog on both my blog and for Sustainable Brands. Maria and I include BrewDog as one of our cast studies in our book, and this month you now have the chance to really experience BrewDog at one of their bars, both in the UK and around the world.
BrewDog have announced that they are organising the largest round of drinks in the world – one million in fact. If you click here, you can claim your voucher for a pint of their flagship beers, Punk IPA.
Of course age restrictions and a few other conditions apply, so please do read these carefully.
Eglobalis are an international strategy and innovation agency who specialise in customer experience design. headed up by Ricardo Saltz Gulko, the company used co-creation processes along the entire way. Their current customer portfolio includes Samsung, Amdocs, BlackBerry, Orange, Vodafone, HP, Oracle, Ericsson, Redknee, and other global corporations and mid-tier/early-stage businesses. Continue reading “Eglobalis Nominate Customer Experiences with Soul as Top 30 CX Book of 2017”
I graduated in Psychology from Nottingham University in 1992, and there is one experiment which I took part in which I still remember to this very day. The reason is simple – embarrassment. Continue reading “The Lost Dimension of Ethics in Design Experiments”
It was great this week to receive these official photos from Resultados Digitais of our talk on Customer Experiences with Soul at the RD Summit which took place late last year in Flórianopolis.
It was an honour to be able to share our philosophy, values and customer experience framework at the third-largest marketing summit in the world, and the largest in Latin America.
Continue reading “Customer Experiences with Soul at the RD Summit”
I first heard of Dear Green coffee roasters a couple of years ago when Scottish brewery BrewDog announced that they had selected Dear Green as their suppliers of coffee to their UK bars. As BrewDog mentioned in their announcement, the attitude towards uncompromising quality was a key deciding factor:
As advocates for amazing coffee in our bars, we only want to work with the very best in the business. We are bringing the same attitude to our coffee as we do our craft beer, so fostering relationships with those at the cutting edge is essential. From the La Marzocco espresso machines even down to the Inker cups that we use – everything is dialled in so that when you order up a macchiato or an Aeropress, you know you’re getting the very best.