Laces win PremioEco Sustainability Award: An Extended Case Study

Laces is a Brazilian network of hair spas based in São Paulo which was created with the mission of promoting the natural health of hair. Their visionary approach to natural and organic hair care has resulted in an approach to the design of hair salons and a customer experience which is so exceptional that Maria and I decided to include an interview with Cris Dios, the founder of Laces, for Customer Experiences with Soul.

Credit: Vogue

It is therefore fantastic to be able to announce that last night Laces won the highly prestigious Premio Eco® award, the most highly-regarded sustainability award in Brazil, which is organised by Amcham, the American Chamber of Commerce and the newspaper Estadão.

Launched by Amcham in 1982, the Premio Eco® Award was a pioneer in recognising companies which adopted socially responsible practices, leading to a rich reflection on sustainable business development in Brazil. The award was created with the purpose of making it an instrument of corporate commitment to social development. Continue reading “Laces win PremioEco Sustainability Award: An Extended Case Study”

Customer Experiences with Soul English and Portuguese Slide Decks Now Available

Now that our book has been out for a few months it has been great for Maria and I to receive messages from many people who have read our book. We have had requests to work with our framework and how we are making our material available.

I am therefore pleased to share with you our two slide decks which are based on the various workshops and presentations we have been giving these last couple of months. The slides are downloadable in PDF, and can be used for those of you who may wish to run discussion groups or presentations introducing our framework. We have also included the Flourishing Business Canvas and the transition and evolution from the business model canvas. Continue reading “Customer Experiences with Soul English and Portuguese Slide Decks Now Available”

Customer Experiences with Soul – The Course

On Tuesday Maria and I had the pleasure of running our first Customer Experiences with Soul course in São Paulo, together in partnership with Aquarela Content Bureau and JK Iguatemi. With a wide range of attendees from many different industries, both B2C and B2B, the conversations were really interesting in terms of finding out at which stage people were at in relation to developing a focus on the customer in their organisations, what the challenges are, and where the opportunities lie for evolving our way of business to become more soulful. Continue reading “Customer Experiences with Soul – The Course”

Customer Experiences with Soul at the RD Summit

This month we will be introducing Customer Experiences with Soul at the RD Summit, the largest marketing summit in Latin America and the third largest in the world. This year 8,000 attendees are expected and there will be over 150 presenters. The event will be hosted in Florianópolis in the south of Brazil, and with no single venue now being able to receive so many people, there will be multiple venues with the main presentations being broadcast. Continue reading “Customer Experiences with Soul at the RD Summit”

Soul in the Expression of Service, Design and Beauty

Maria and I have just arrived back from Argentina where we were giving a presentation at Sustainable Brands Buenos Aires about both Customer Experiences with Soul and our first book Holonomics: Business Where People and Planet Matter. It was a very deep talk, examining wholeness in our lived experience, and then introducing the holonomic circle, our new tool which is helping brands and organisations design customer experiences which fully articulate soul. Continue reading “Soul in the Expression of Service, Design and Beauty”

Jason Grant Reviews ‘Customer Experiences with Soul’

We have received this excellent review of Customer Experiences with Soul: A New Era in Design from Jason Grant who is the founder of Flexwebs, a customer experience design agency, as well as also being the CEO of Integral, a coaching and business consultancy. His review really captures the essence of our book: Continue reading “Jason Grant Reviews ‘Customer Experiences with Soul’”