I graduated in Psychology from Nottingham University in 1992, and there is one experiment which I took part in which I still remember to this very day. The reason is simple – embarrassment. Continue reading “The Lost Dimension of Ethics in Design Experiments”
It was great this week to receive these official photos from Resultados Digitais of our talk on Customer Experiences with Soul at the RD Summit which took place late last year in Flórianopolis.
It was an honour to be able to share our philosophy, values and customer experience framework at the third-largest marketing summit in the world, and the largest in Latin America.
Continue reading “Customer Experiences with Soul at the RD Summit”
I first heard of Dear Green coffee roasters a couple of years ago when Scottish brewery BrewDog announced that they had selected Dear Green as their suppliers of coffee to their UK bars. As BrewDog mentioned in their announcement, the attitude towards uncompromising quality was a key deciding factor:
As advocates for amazing coffee in our bars, we only want to work with the very best in the business. We are bringing the same attitude to our coffee as we do our craft beer, so fostering relationships with those at the cutting edge is essential. From the La Marzocco espresso machines even down to the Inker cups that we use – everything is dialled in so that when you order up a macchiato or an Aeropress, you know you’re getting the very best.
Laces is a Brazilian network of hair spas based in São Paulo which was created with the mission of promoting the natural health of hair. Their visionary approach to natural and organic hair care has resulted in an approach to the design of hair salons and a customer experience which is so exceptional that Maria and I decided to include an interview with Cris Dios, the founder of Laces, for Customer Experiences with Soul.
It is therefore fantastic to be able to announce that last night Laces won the highly prestigious Premio Eco® award, the most highly-regarded sustainability award in Brazil, which is organised by Amcham, the American Chamber of Commerce and the newspaper Estadão.
Launched by Amcham in 1982, the Premio Eco® Award was a pioneer in recognising companies which adopted socially responsible practices, leading to a rich reflection on sustainable business development in Brazil. The award was created with the purpose of making it an instrument of corporate commitment to social development. Continue reading “Laces win PremioEco Sustainability Award: An Extended Case Study”
Now that our book has been out for a few months it has been great for Maria and I to receive messages from many people who have read our book. We have had requests to work with our framework and how we are making our material available.
I am therefore pleased to share with you our two slide decks which are based on the various workshops and presentations we have been giving these last couple of months. The slides are downloadable in PDF, and can be used for those of you who may wish to run discussion groups or presentations introducing our framework. We have also included the Flourishing Business Canvas and the transition and evolution from the business model canvas. Continue reading “Customer Experiences with Soul English and Portuguese Slide Decks Now Available”
On Tuesday Maria and I had the pleasure of running our first Customer Experiences with Soul course in São Paulo, together in partnership with Aquarela Content Bureau and JK Iguatemi. With a wide range of attendees from many different industries, both B2C and B2B, the conversations were really interesting in terms of finding out at which stage people were at in relation to developing a focus on the customer in their organisations, what the challenges are, and where the opportunities lie for evolving our way of business to become more soulful. Continue reading “Customer Experiences with Soul – The Course”